Over at Bruce Clay we came across a post on building links from news websites. It is a pretty refreshing look on the same old link building topic.
We're all worried about not getting punished from Google updates that we are forced to look beyond the simple blogger outreach strategy – this is where press outreach comes into play.
At Total Connect we like this idea; news sources have the unique ability to always appear "authority-istic" since it is in their very nature to report engaging and thoughtful content. But to venture so far as to label them as safe is a little extreme, remember this is Google’s internet we are just visiting - they can change it up on us overnight.
It is a good read nonetheless and could be a lethal weapon when it comes to link building.